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The thesis also delves deep into female presence as sci-fi heroines and how this phenomenon has become an identity code through fashion as a medium. The mutual language of films and fashion collections underscores the feminine strength as a visual perception by design elements they encase. Backed with theories by Baudrillard's Simulacra and Volt's Futurist Manifesto, the thesis opens up the idea that the female body is subject to visual empowerment constructed with the expressive materials and shapes. This interaction has transformed the way femininity has been perceived through design, and how this relationship has resonated in contemporary fashion collections. In particular, there is a distinct connection in terms of design between fashion and iconic sci-fi movies. ”įashion and film have been hand in hand since the early days of cinema. For re-use, please contact the Copyright Clearance Center (50). No part of this article may be reproduced, stored in a retrieval system, transmitted, or distributed, in any form, by any means, electronic, mechanical, photographic, or otherwise, without the prior permission of Indiana University Press. Owens, Bloomington: Indiana University Press, 2020, pp. This article was published as a chapter in The Shaken and the Stirred: The Year's Work in Cocktail Culture edited by Stephen Schneider and Craig N. Looking at popular postwar media, I examine the convergence of these different elements showing that the cocktail dress powerfully signifies shifting cultural norms creating opportunities for social success or failure. Affordable goods, accessible recipes, and concentrated suburban communities where material wealth could be put on display emerged to create an atmosphere primed for the home cocktail party. Cocktail culture in the postwar United States thrived through the mid-1960s and thanks to an expanded middle class, consumerism also increased.